Thank to the corporation of technology conversion of Tay Nguyen Agriculture and Forestry science Institute in plant seeds and growing know-how of Arabica coffee, Krong Buk Rubber Company planned of growing more than 898 hectares coffee in 1999 to become a concentrative raw material area supplying clean raw materials for green coffee beans and ground coffee processing factory of company. With the height from 800 to 1,000 metres above sea level, good climate suitable for growing Arabica coffee leading to product with clean, high content, and charming flavour which is highly valued by the domestic customers and abroad.
Accompany with the expansion of growing area, increasing labour forces, the company has invested modern coffee processing chain based on the wet – technology, initial selection and be self-contained from raw material to end-product with the aim to supply to customers high quality products. In the beginning of 2004, Krong Buk Rubber Company launched to the market its products of ground coffee with trademark of VICA processed from Arabica coffee. Even though established after other companies in the same product and dealing with fierce competition with domestic famous trademarks, but VICA trademark has rapidly won the belief of domestic customers thank to simple competitiveness: high quality and low price.
Other way, because VICA is a new trademark, so the company has given many special favorable policies to the system of agents, distributors and customers in the whole country. At the beginning, the company has paid attention to advertisement, popularization of trademark, at the same time strengthening the marketing domestically and abroad.
That day, about 4-5 years ago, (when the project of growing Arabica coffee and breeding cows of Krong Buk Rubber Company was not carried out), the whole hill of thousands hectares here had only sunlight and wind. People, mainly ethnic people worked hard to earn their living based on the simple way that was poking, sowing, and shifting cultivation on area of bald and exhausted hills. Their miserable lives were not changed by Price plot, corn terrace field, especial to the people living in Dlie Ya village. Occasionally, the local government and provincial departments considered the way to move people here to the center of commune in order to support their living easily.
In the practice, Krong Nang planned a concrete project for people to live with houses, fresh water and land for production...But in the end, this project did not come true. Many households moved to the new place a few days, they returned to their old village. Some ones still lived in the new place, filling amazed to miss streams and forest…
Nothing changed in so long times. Because, when making this plan, the maker did not consider the truth that never separate people from their living space, their cultural – historical space. Including familiar rivers, streams that are close – knit with them so long...next
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